USE Agency

Client

ROLI

Industry

Fashion & Textile

Services

Business Transformation
Brand Strategy
Visual Identity
Brand website
Communication Strategy & Execution
Motion Design

ROLI wanted to position itself as a lifestyle brand. We built a strategy and visual identity around the concept of "Mellowness for the Masses" – evoking calmness and balance, using serene colors and hand drawn designs to emphasize the product's soothing effects.

https://player.vimeo.com/progressive_redirect/playback/900789350/rendition/1080p/file.mp4?loc=external&log_user=0&signature=2e4b92e73802f2df40d772028feca635c052aa600d3020910c3e03742c66621a

https://player.vimeo.com/progressive_redirect/playback/900789379/rendition/720p/file.mp4?loc=external&log_user=0&signature=c19eceac08efc53221bbbe908d7b92d388727a71bedbc12911d20f1f04ff757d

https://player.vimeo.com/progressive_redirect/playback/900789277/rendition/1080p/file.mp4?loc=external&log_user=0&signature=5f47d115268361049bed9b26ae2c4d1ed6756337718513ded441616b3248f646

https://player.vimeo.com/progressive_redirect/playback/900789315/rendition/1080p/file.mp4?loc=external&log_user=0&signature=5f1f22286edee4db163c28c036e990eab6a429d36c4e4110feb8c5353ec6ce5f

https://player.vimeo.com/progressive_redirect/playback/900789361/rendition/1080p/file.mp4?loc=external&log_user=0&signature=96ac35c48d87c96c7791fff09444a6f957335dab35da4340b8255b958261b524

ROLI: Mellowness for the masses

ROLI wanted to position itself as a lifestyle brand. We built a strategy and visual identity around the concept of "Mellowness for the Masses" – evoking calmness and balance, using serene colors and hand drawn designs to emphasize the product's soothing effects.

See more work

Pond

Northwest Frozen

Selected clients

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