Pond: Forging a path for the future of plastic
2022

Pond has created the world’s most advanced biomaterial – revolutionizing how sustainable products are made. It has the potential to greatly minimize the need for oil-based plastics in global manufacturing.

USE Agency built the Pond brand, brand site, and cross-channel campaigns for an innovative partnership with sports apparel giant Adidas.

"We experience USE Agency as a very strong partner in our digital efforts within communication, marketing, and innovation. Especially USE's approach to us has impressed us because it's clearly driven by a partnership mentality and not the usual customer-supplier relationship. USE always keeps us closely in the loop around ideas and solutions, which gives us a very special experience of co-ownership and collaboration."
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- Claus Blem Jensen, Head of Communications, AURA